Are you sometimes surprised by how your customers respond to your marketing efforts? Will Leach’s new book, Marketing to Mindstates, may provide insight into how behavioral design can help you craft a message that speaks to the mindstate of your target audience. In this episode of Hack the Process, Will tells us how he applied… Continue reading Will Leach Helps You Understand Your Customer’s Mindstate on Hack the Process Podcast
Category: Interview
Josh Zloof Wants to Make the World a Better Cup of Instant Coffee on Hack the Process Podcast
Instant coffee has a bad reputation, and you may think it’s well earned. But that means there’s room for disruption, and Josh Zloof’s company, Sudden Coffee, has patented a process for capturing all the flavor of the world’s best coffee and packaging it in a convenient test tube. In this episode of Hack the Process,… Continue reading Josh Zloof Wants to Make the World a Better Cup of Instant Coffee on Hack the Process Podcast
Morgan Kling Helps You Leverage the Clout of Influencers on Hack the Process Podcast
What if you could get someone famous to promote your product or service? That’s the dream of influencer marketing. But getting in touch with those influencers, and making the relationship meaningful, is complicated. That’s what Morgan Kling, CEO of CloutHQ, specializes in helping business-to-consumer companies accomplish. In this episode of Hack the Process, Morgan tells… Continue reading Morgan Kling Helps You Leverage the Clout of Influencers on Hack the Process Podcast
Zack Friedman Turns Life’s Lemons Into Lemonade on Hack the Process Podcast
If you keep getting the same lemons out of your traditional life choices, it might be time to try making some financial lemonade. That’s how investor and executive Zack Friedman like to look at it, and what he advises the folks who read his articles on Forbes or attend one of his presentations. Zack also… Continue reading Zack Friedman Turns Life’s Lemons Into Lemonade on Hack the Process Podcast
Zvi Band Can Help You Leverage Your Sphere of Influence on Hack the Process Podcast
It’s the 21st century, and we all have inexpensive access to clouds full of computing power to help us manage our contact networks. But what good is the information if we don’t know how to use it? Zvi Band has spent years helping customers of his Contactually CRM develop and maintain meaningful relationships to further… Continue reading Zvi Band Can Help You Leverage Your Sphere of Influence on Hack the Process Podcast