What does it mean to position your business? You probably think you know, but after years as a marketing executive and consultant, April Dunford’s fresh perspective might surprise you. In her new book, Obviously Awesome, April digs into the relevance of positioning, and shows us step by step how to execute it and solve myriad… Continue reading April Dunford Can Help You Be Obviously Awesome on Hack the Process Podcast
Category: Interview
Dr. Kami Anderson and Dr. Joy Wiggins Take Feminism From Sabotage to Support on Hack the Process Podcast
Sometimes you need to name a phenomenon before people can admit that it’s real. That’s how Dr. Joy Wiggins and Dr. Kami Anderson approached the challenge of writing “From Sabotage to Support,” a book about how women of all backgrounds sometimes sabotage each other in the workplace, and how recognizing this reality can help them… Continue reading Dr. Kami Anderson and Dr. Joy Wiggins Take Feminism From Sabotage to Support on Hack the Process Podcast
Bill Wooditch Teaches the Philosophy of Failure on Hack the Process Podcast
Life doesn’t always give you the best choices, but knowing what to try and being willing to fail can lead to the most valuable lessons. That’s how Bill Wooditch translated his early frustrations in sales into running a $100 million company while building a career as a speaker and writer, including his new book, “Fail… Continue reading Bill Wooditch Teaches the Philosophy of Failure on Hack the Process Podcast
Christian Terwiesch Strategizes Around Continuous Customer Relationships on Hack the Process Podcast
Can modern businesses learn to leverage the fact that we’re all constantly connected through our computers, phones, and smart devices to build long-term relationships with their customers? Christian Terweisch and his co-author have a new book, Connected Strategy, which explores the opportunities and tradeoffs of some of the different approaches companies are trying, and where… Continue reading Christian Terwiesch Strategizes Around Continuous Customer Relationships on Hack the Process Podcast
Maneesh Sethi Wants to Help You Change Your Habits on Hack the Process Podcast
Can you change your behavior by giving yourself an electric shock? What if it’s a signal triggered remotely by a friend, a coach, or even an app? Maneesh Sethi tells us that 90 percent of the people who go through a five-day training period with his Pavlok wristband are able to break habits or create… Continue reading Maneesh Sethi Wants to Help You Change Your Habits on Hack the Process Podcast