Hack the Process

By day Nicaila Matthews is a social media strategist and Senior Manager for Social Media Marketing at NPR, but in her spare time she runs a podcast called Side Hustle Pro, featuring interviews with successful black women entrepreneurs. In this episode of Hack the Process Nicaila will tell us why she chose to focus her subject matter at the expense of narrowing her audience, what keeps her motivated to continue her side hustle despite her successful professional career, and how her research and launch strategy contributed to her show’s success.

Where to find Nicaila online

Website: http://www.nicailamatthews.com/

Side Hustle Pro podcast: http://www.sidehustlepro.co/

Podcasting Resources: http://www.sidehustlepro.co/how-to-start-your-own-podcast

Twitter: https://twitter.com/sidehustlepro

Resources Nicaila mentioned

Gimlet: https://gimletmedia.com/

Mogul: https://onmogul.com/

Spotify: https://www.spotify.com/

Netflix: https://www.netflix.com/

Lisa Price of Carol’s Daughter: http://www.carolsdaughter.com/

Calendly: https://calendly.com/

Oprah Winfrey: http://www.oprah.com/

“Making Oprah” from NPR: http://www.npr.org/podcasts/500692140/making-oprah

Muoyo Okome: http://dailyspark.co/

Chris Mann of Podshaper: https://www.podshaper.com/

Impact America Fund: http://www.impactamericafund.com/

HBO: http://www.hbo.com/

Skype: https://www.skype.com/

Auphonic: https://auphonic.com/

Angela Parler: https://www.linkedin.com/in/angelaparler/

Adriana Nova: https://www.linkedin.com/in/adriananova/

John Lee Dumas: https://www.eofire.com/

Pat Flynn: https://www.smartpassiveincome.com/