What is it about the business world that seems to resist love? That’s what Steve Farber found himself asking as he took his career from a youthful passion for music to trading commodity futures, and eventually to running his own leadership development company. Whether you’re an entrepreneur or an employee, the best business opportunities may… Continue reading Steve Farber Brings the Love Back to Leadership on Hack the Process Podcast
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Will Leach Helps You Understand Your Customer’s Mindstate on Hack the Process Podcast
Are you sometimes surprised by how your customers respond to your marketing efforts? Will Leach’s new book, Marketing to Mindstates, may provide insight into how behavioral design can help you craft a message that speaks to the mindstate of your target audience. In this episode of Hack the Process, Will tells us how he applied… Continue reading Will Leach Helps You Understand Your Customer’s Mindstate on Hack the Process Podcast
Zack Friedman Turns Life’s Lemons Into Lemonade on Hack the Process Podcast
If you keep getting the same lemons out of your traditional life choices, it might be time to try making some financial lemonade. That’s how investor and executive Zack Friedman like to look at it, and what he advises the folks who read his articles on Forbes or attend one of his presentations. Zack also… Continue reading Zack Friedman Turns Life’s Lemons Into Lemonade on Hack the Process Podcast
Zvi Band Can Help You Leverage Your Sphere of Influence on Hack the Process Podcast
It’s the 21st century, and we all have inexpensive access to clouds full of computing power to help us manage our contact networks. But what good is the information if we don’t know how to use it? Zvi Band has spent years helping customers of his Contactually CRM develop and maintain meaningful relationships to further… Continue reading Zvi Band Can Help You Leverage Your Sphere of Influence on Hack the Process Podcast
April Dunford Can Help You Be Obviously Awesome on Hack the Process Podcast
What does it mean to position your business? You probably think you know, but after years as a marketing executive and consultant, April Dunford’s fresh perspective might surprise you. In her new book, Obviously Awesome, April digs into the relevance of positioning, and shows us step by step how to execute it and solve myriad… Continue reading April Dunford Can Help You Be Obviously Awesome on Hack the Process Podcast