Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got sabotage, inclusivity, transformation, and more. Listen to the podcast: Or watch the video: Enjoy! Events Enroll for Designing Strategy from IDEO U,… Continue reading Sabotage, Inclusivity, Transformation, and More in Process Hacker News
Tag: Will Leach
Will Leach Helps You Understand Your Customer’s Mindstate on Hack the Process Podcast
Are you sometimes surprised by how your customers respond to your marketing efforts? Will Leach’s new book, Marketing to Mindstates, may provide insight into how behavioral design can help you craft a message that speaks to the mindstate of your target audience. In this episode of Hack the Process, Will tells us how he applied… Continue reading Will Leach Helps You Understand Your Customer’s Mindstate on Hack the Process Podcast